Sony Track has been some of the sharpest tune rightsholders relating to announcing that its licensing offers for user-generated content material quilt precisely that: content material made via customers, no longer via manufacturers.
In 2021 it sued health logo Gymshark for copyright infringement over its use of Sony Track recordings in promoting on Instagram, TikTok and Fb. It has since filed a an identical lawsuit in opposition to beverages logo Bang Power.
Now the tale continues. Sony Track is suing good looks logo Ofra Cosmetics, and as with the ones earlier circumstances, it issues each its use of tune within the logo’s personal content material, and posts via influencers who it has a business dating with.
This Twitter thread via attorney Rob Freund fillets the lawsuit submitting for the important thing issues, suggesting that the case is “a serious warning call to any logo that thinks ‘natural’ content material isn’t promoting and is more secure than paid commercials”.
Copyright Test, an organization that works with manufacturers to spot attainable copyright violations, claims that its research suggests 80% of good looks manufacturers could also be prone to an identical complaints.
In fact, this is a part of its pitch for industry, however it does recommend Ofra Cosmetics could also be a ways from the ultimate corporate in its box to stand the wrath of labels.
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