Spotify is launching a devoted Afrobeats hub on its provider, providing a mix of playlists, podcasts, articles and movies.
Known as merely ‘Afro’ it’s in part a window for Spotify’s key playlists in and across the style: ‘African Warmth’, ‘Afropop’, ‘Reason’, ‘We All over’ and ‘Essence’ are amongst the ones showcased prominently.
The hub additionally displays new releases, and likewise casts its web wider than purely Afrobeats with playlists for Bongo Flava, Gengetone, Kwaito and different genres/scenes.
The hub’s release follows Spotify’s announcement previous this yr that Afrobeats tracks had been streamed 13.5bn occasions on its provider in 2022.
The weblog publish saying the hub begins with the word “With greater than 15 billion streams (and counting)” which implies that the 2022 overall could have already been crushed in 2023.
Spotify additionally paid out greater than $14.2m of royalties in 2022 for track created by means of Nigerian artists, and Rema’s ‘Calm Down’ lately changed into the primary African artist-led observe to succeed in 1bn streams on Spotify.
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