The promoting marketing campaign for the most recent Rolling Stones album continues to hit each virtual (and bodily) touchpoint conceivable. Its newest activation is an augmented-reality efficiency delivered via a Snapchat lens. The pitch is that folks can level their telephones to observe “a non-public Rolling Stones live performance to your front room”. Or, certainly, no matter real-world location you like. No longer simplest that: the band are represented by means of avatars created the usage of Snap’s Bitmoji function.
There may be a Rolling Stones t-shirt in Snapchat’s ‘Band Tees’ digital merch line, which introduced previous this yr for other people to dress their avatars. The AR efficiency is a unmarried monitor, ‘Indignant’, fairly than a complete live performance. Alternatively, it’s nonetheless some of the formidable tune activations we’ve noticed on Snapchat. Be aware, it’s some distance from the primary AR rodeo for the Stones. Again in 2010 Polydor introduced an ‘Exile On Your Side road’ enjoy for early AR app Layar. Two years later, UMG had digital gorillas hiking more than a few landmarks the usage of tech from every other startup, Aurasma.
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