Dolby Is Teaming Up With Ed Sheeran To Show Listeners How Dolby Atmos Is “pushing Music To New Boundaries”

Dolby is teaming up with singer-songwriter Ed Sheeran to release the 2024 Love Extra marketing campaign.

In line with Dolby, the marketing campaign targets to unfold consciousness of the artwork of what’s conceivable in Dolby and to “have a good time the overall attainable” of Dolby’s newest audio and video inventions, like Dolby Atmos and Dolby Imaginative and prescient.

Within the first instalment of Love Extra, Dolby has launched a brief video starring Sheeran, by which is discusses his newest monitor Magical from Autumn Permutations, and the way listeners can admire his song much more throughout the Dolby Atmos sound gadget.

You’ll be able to watch it beneath:

“When Dolby Atmos first got here out, I take into account going round a mate’s area and making an attempt it out and pondering ‘that is wonderful,’” explains Sheeran. “Seeing corporations like Dolby proceed to make song higher pushes me as smartly as a result of if you end up within the studio, you wish to have to make one thing that sounds best possible. I feel it’s improbable that Dolby Atmos is pushing song to new obstacles.”

As well as, listeners are being invited to dive into Magical via an unique Dolby Atmos-powered virtual fan vacation spot, which launches on 27 November, the place they may be able to revel in much more song via Dolby.

The website online additionally includes a at the back of the scenes interview the place Sheeran discusses his first revel in with Dolby Atmos, his strategy to making song, and the “ingenious course” at the back of his newest monitor.

In birthday party of Ed Sheeran and Dolby’s Love Extra Marketing campaign, the ones in the United Kingdom and US will even be able to go into a sweepstakes for a possibility to win a Sonos Generation 300, Sonos’ first Dolby Atmos-enabled sensible speaker, and a one-year subscription to Apple Song.

For more info, you’ll be able to head to Dolby.