Is Sonos Making New Headphones? It Sure Sounds Like That

Sonos is perfect identified for making some nice audio system just like the Sonos Transfer and the Sonos 5, however there’s no denying that the call for for remarkable audio system isn’t similar to different audio merchandise. Sonos is aware of this, as its earnings reduced via 5.5% in spite of keeping up a robust marketplace percentage within the classes during which the corporate competes. It sort of feels the corporate has lofty ambitions for the approaching yr, because it has began teasing a significant new product coming subsequent yr.

As Sonos shared in its income name (by means of The Verge), 2024 is the start of a multi-year product cycle the place the corporate expects to harvest the rewards of its R&D investments. This cycle will start with Sonos’ access into a new multi-billion buck class in H2 2024 to enrich its present product portfolio.

Additional, it expects to generate over $100 million from new product introductions in fiscal 2024, with the new product anticipated to account for a big portion of earnings in the second one part.

A file from Bloomberg bringing up inside memos means that the corporate has a group devoted to headphones. The corporate has been running on headphones for greater than 4 years, however a product has but to be introduced.

It is sensible for Sonos to go into the headphone marketplace. It already operates in an adjoining marketplace with its speaker vary and is well-positioned for a ramification into the new house. Sonos hasn’t entered this house in significant tactics but, and it has the chance to make a distinction with a excellent product revel in.