It May Be Time To Stop Calling Tiktok Just A ‘short’ Video App

TikTok hasn’t simply been about ‘quick’ movies for some time now. It all started checking out an expanded cut-off date of 10 mins in keeping with video in early 2022, whilst its ‘Creativity Program Beta’ initiative this yr fascinated by movies longer than one minute.

Now there may be some new knowledge suggesting that longer-form vids are appearing smartly on TikTok.

In step with The Data, TikTok advised attendees at a up to date writer tournament that (in its paraphrasing) “customers at the moment are spending part their time at the app gazing content material that’s longer than a minute”.

In the meantime, TikTok additionally mentioned that creators who submit movies longer than a minute are rising their audiences 5 instances sooner than those that don’t. The record additionally claims that TikTok is now checking out a most video period of as much as quarter-hour.

A quote within the piece from marketing consultant Matt Koval summarises the location pithily. “YouTube went out of its strategy to develop into extra like TikTok, and now TikTok is attempting to develop into extra like YouTube…”

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